La Laguna’s economy is primarily driven by education, as the city is home to the University of La Laguna, which attracts students, researchers, and academics from around the world. Tourism also plays a significant role, with visitors drawn to its historical sites, cultural festivals, and natural beauty. The city’s well-preserved colonial architecture and UNESCO World Heritage status have made it a top destination for cultural tourism.
In addition to tourism and education, agriculture is an important sector in the region. The fertile valleys surrounding La Laguna are known for producing high-quality wines, fruits, and vegetables. The city also has a growing service industry, with many local businesses catering to both residents and tourists. Artisanal crafts, particularly in textiles and pottery, are a significant part of the local economy, with several shops and markets offering handmade goods.
Unique local products include Tenerife’s celebrated wines, particularly from the Tacoronte-Acentejo wine region, as well as locally grown produce such as bananas, avocados, and papayas.