In recent years, Santa Úrsula has seen a rise in eco-tourism and sustainable development projects. The town is investing in maintaining its green spaces and promoting its agricultural heritage, particularly through local vineyards and organic farming initiatives. Infrastructure improvements, such as better road access and public transportation connections, have made it easier for visitors to explore the area.
There is also an increased focus on cultural initiatives, with efforts to restore historical buildings and promote local festivals as a way to attract more visitors while preserving the town’s traditional identity. This balance between modern amenities and a respect for tradition makes Santa Úrsula an attractive destination for both tourists and event organizers alike.