La Solana has seen recent investments in infrastructure and tourism, aimed at enhancing the visitor experience. New developments include the restoration of historical sites, the expansion of local vineyards for wine tourism, and the promotion of eco-tourism through hiking and cycling routes in the surrounding countryside.
Cultural initiatives, such as the promotion of traditional Zarzuela performances, have also gained momentum, helping to position La Solana as a center for cultural tourism in the region. Efforts to modernize public services and improve connectivity with nearby cities have made the town even more attractive to both tourists and event organizers.