The economy of La Solana is primarily driven by agriculture, with the region being one of Spain’s leading producers of wine, olive oil, and saffron. The local vineyards produce high-quality wines, many of which have gained international recognition, making wine tourism a growing industry in the area. Visitors can enjoy tours of local bodegas (wineries), where they can sample wines made from the region’s native grape varieties.
In addition to agriculture, small-scale manufacturing, retail, and tourism play vital roles in the local economy. The town is also known for its production of Manchego cheese, one of the most famous products of the Castille-La Mancha region. Local craft industries, including pottery and textiles, add to the economic diversity of La Solana, and visitors can purchase unique handmade items from local artisans.