Valdepeñas has a population of approximately 30,000 people, making it a small yet vibrant city. The majority of the population is Spanish, with a mix of other European and Latin American residents, adding some diversity to the community. The city is experiencing slow but steady growth, largely due to its expanding wine tourism and its appeal as a quiet, well-connected location within Spain.
Valdepeñas maintains a strong sense of community, with many multi-generational families involved in local businesses, especially within the wine industry. The city’s demographic is primarily middle-aged, though there has been an increase in younger residents in recent years, drawn by the city’s growing tourism sector and job opportunities in the agricultural industries.