In recent years, Villarrubia de los Ojos has seen a growing focus on sustainable tourism and agritourism, with local authorities and businesses working to promote the city’s natural and cultural heritage. There have been several infrastructure projects aimed at improving roads and public spaces, making the city more accessible and enjoyable for visitors.
Cultural initiatives, such as the promotion of local festivals and traditions, have also played a significant role in attracting new visitors. The city is actively working to preserve its historical landmarks and natural beauty while adapting to the needs of modern tourism. The development of new cycling and hiking trails, as well as guided tours of local vineyards and olive groves, is part of this effort.
Additionally, the region’s wine and olive oil industries continue to expand, with increasing international recognition for the quality of their products. These developments make Villarrubia de los Ojos an appealing destination for those seeking authentic rural experiences combined with modern amenities.