The economy of Villarrubia de los Ojos is primarily driven by agriculture, with olive oil and wine production being two of the key industries. The fertile plains surrounding the city provide ideal conditions for cultivating vineyards and olive groves, and the products from this region are highly regarded both within Spain and internationally. Many local businesses offer tours and tastings, giving visitors a chance to sample some of the best wines and olive oils of the region, making agritourism an important part of the city’s appeal.
In addition to agriculture, the city is home to small-scale manufacturing and service industries that cater to both locals and tourists. The artisanal production of ceramics and other crafts is another notable economic activity, with many local artisans creating traditional products that reflect the rich cultural heritage of La Mancha. The city’s proximity to major highways and its well-developed infrastructure make it an ideal location for the distribution of agricultural goods to larger markets in Spain.
Tourism, while not the primary economic driver, is steadily growing as more people discover the cultural and natural offerings of Villarrubia de los Ojos. With increasing attention on rural tourism and cultural festivals, the city has seen a rise in visitors looking to experience authentic Spanish culture away from the bustling tourist hubs.