Cuenca’s economy has traditionally been based on agriculture and textile production, but in recent years, tourism has become a major economic driver. The city’s UNESCO World Heritage designation has attracted a growing number of visitors, boosting the local economy and encouraging the development of hospitality, dining, and cultural services.
The surrounding rural areas are known for their production of Manchego cheese, a key local product, and other agricultural activities, including viticulture, olive oil production, and livestock farming. Cuenca’s artisans also contribute to the local economy with hand-crafted goods such as pottery and woodwork, which are popular with tourists.
Additionally, Cuenca’s position in central Spain has made it a growing hub for eco-tourism and outdoor adventure, with companies specializing in guided tours, hiking, and climbing excursions in the nearby Serranía de Cuenca mountains.