Mora has a deep historical significance rooted in its strategic location in central Spain. The town’s origins date back to ancient times, with evidence of Roman and Moorish settlements. During the medieval period, Mora became a focal point for the Christian Reconquest, and its history is reflected in the town’s architecture and traditions. The influence of these various cultures—Roman, Moorish, and Christian—can still be seen in Mora today, especially in its festivals and local customs.
One of Mora’s most important cultural traditions is the Olive Oil Festival (Fiesta del Olivo), which has been celebrated for over 60 years. This event, held annually in late April, celebrates the town’s long-standing connection to olive farming. The festival features parades, exhibitions, and tastings of the region’s renowned olive oils, attracting visitors and olive oil enthusiasts from all over the country. It is a unique cultural experience that reflects the town’s deep ties to agriculture and tradition.
In addition to its famous festival, Mora hosts a variety of local events throughout the year, many of which are religious in nature. Semana Santa (Holy Week) is particularly important in Mora, with processions and celebrations that bring the entire community together. The town’s religious heritage, combined with its agricultural festivals, make Mora a culturally rich and welcoming destination.