Talavera de la Reina’s economy has traditionally been based on agriculture, manufacturing, and, most notably, ceramics. The city’s ceramics industry remains a cornerstone of its local economy, with artisans continuing to produce the high-quality pottery for which Talavera is internationally renowned. In recent years, tourism has become an increasingly important sector, as the city’s cultural and historical attractions draw visitors from both Spain and abroad.
Agriculture remains significant in the surrounding region, with olives, wheat, and wine production being key industries. Talavera also has a thriving retail sector, with several shopping districts where visitors can purchase locally made ceramics, textiles, and other artisanal products.
The city’s growing tourism sector is supported by its cultural festivals, historic landmarks, and attractive natural surroundings. Talavera has positioned itself as a hub for small and medium-sized businesses, contributing to a diverse and resilient local economy.