The economy of Villacañas has historically been based on agriculture, and this remains one of the key industries today. The town is part of the larger La Mancha region, famous for producing high-quality Manchego cheese, wine, and saffron. The cultivation of olive oil, cereals, and grapes also contributes significantly to the local economy.
In recent years, Villacañas has seen growth in its renewable energy sector, particularly in the production of wind turbines and solar energy equipment. This development is positioning the town as a forward-thinking community embracing sustainable practices. Traditional crafts, such as pottery and handmade textiles, also play a role in the local economy, and visitors can purchase authentic local products at markets or specialty shops.
Tourism, although still developing, is becoming a vital part of the economy, with visitors drawn to the town’s rich history, scenic landscapes, and festivals.