Villacañas has a population of around 9,000 residents, with the majority of the population engaged in agriculture and small-scale local businesses. The town is predominantly Spanish, though there has been a gradual increase in the presence of international residents, particularly from neighboring European countries, drawn by the peaceful lifestyle and affordable cost of living.
The population trends reflect a strong sense of community, with many multigenerational families living in the area, and a high percentage of the population involved in local traditions and cultural events. Villacañas offers a welcoming environment, where visitors can engage with the local culture easily.