Ávila’s economy is primarily driven by tourism, thanks to its rich history and well-preserved landmarks. Visitors from around the world flock to the city to explore its medieval walls, cathedrals, and religious heritage linked to Saint Teresa. This has spurred the growth of the hospitality and service sectors, with a variety of restaurants, hotels, and guided tours contributing to the local economy.
Agriculture also plays a significant role in the province, with the region known for its high-quality meats, particularly beef. The agricultural tradition is complemented by a growing focus on local artisanal products, including leather goods, textiles, and ceramics. These items can be found in many of Ávila’s boutique shops and markets, providing visitors with a taste of local craftsmanship.
Another important industry is education, as Ávila is home to several educational institutions, including the Catholic University of Ávila, which attracts both Spanish and international students.