In recent years, Béjar has focused on revitalizing its historical areas and promoting tourism as a key industry. Efforts have been made to restore and maintain important landmarks such as the Ducal Palace, medieval walls, and other heritage sites to attract more visitors. There has also been investment in infrastructure, including improvements to roads and public spaces, making it easier for tourists and event organizers to navigate the city.
There has been a significant push to promote eco-tourism and outdoor activities, leveraging the city’s proximity to the Sierra de Béjar mountains. The popularity of the La Covatilla ski resort has also driven the growth of winter tourism, attracting visitors during the colder months.
Additionally, cultural initiatives aimed at preserving and promoting local traditions, such as the “Hombres de Musgo,” continue to ensure that Béjar remains a vibrant and attractive destination for tourists and event planners alike.