Cuéllar is experiencing a cultural and infrastructural revival, driven largely by its growing popularity as a tourist destination. Recent investments have been made to restore and preserve key historical sites, such as the city’s walls and churches, ensuring that Cuéllar’s medieval charm remains intact for future generations. There are also ongoing efforts to improve public spaces, with projects focused on making the town’s parks and squares more welcoming to visitors.
Cultural initiatives, such as annual medieval fairs and the expansion of local artisan markets, are part of the town’s broader effort to attract tourism. Additionally, Cuéllar is exploring sustainable tourism practices, with new walking and cycling paths being developed to offer eco-friendly ways to explore the surrounding countryside.