In recent years, Zamora has undergone several urban renewal projects aimed at modernizing infrastructure while preserving the city’s historical charm. These projects include the restoration of key historical landmarks, improvements to public spaces, and the enhancement of cultural venues. The city is also focusing on promoting sustainable tourism, with initiatives that encourage visitors to explore not just the main tourist attractions but also the surrounding natural landscapes, such as the Arribes del Duero Natural Park.
There has also been a push to promote Zamora as a destination for gastronomic tourism, capitalizing on its rich culinary traditions and wine production. New restaurants, wine bars, and food festivals are being established, drawing attention to the city’s exceptional local products. Additionally, Zamora’s strategic location on the high-speed rail network has made it an attractive destination for short breaks from Madrid and other major cities, contributing to a steady increase in tourism.
Zamora is also embracing technology and modernity, with local businesses and cultural institutions increasingly offering digital services and experiences to visitors, such as virtual tours and online ticketing systems. These developments are helping to position the city as a forward-thinking yet deeply traditional destination, appealing to a wide range of visitors.