Zamora’s economy has historically been centered on agriculture, particularly the cultivation of cereals and vineyards. The region’s fertile land and proximity to the Duero River make it ideal for producing high-quality wines, including the famous Toro wines, which are highly sought after in Spain and beyond. The wine industry plays a significant role in the local economy, with vineyards and bodegas offering tours and tastings for visitors.
Tourism has become an increasingly important part of Zamora’s economy, particularly due to the city’s rich cultural heritage, architectural beauty, and annual festivals. Visitors flock to the city to explore its Romanesque art, medieval streets, and natural surroundings, boosting the local hospitality and service sectors. Artisanal crafts, such as hand-woven textiles and ceramics, are also popular with tourists and help support small local businesses.
The city also has a growing food industry, known for its high-quality cheese production, particularly the famous Queso Zamorano, a local sheep’s cheese that has been awarded Denomination of Origin status. In addition to food and wine, the city’s economy is bolstered by the service and retail sectors, which cater to both locals and the growing number of tourists.