Piera’s economy has historically been tied to agriculture, particularly winemaking, which continues to be a major industry in the region today. The town’s vineyards produce some of Catalonia’s finest wines, and wine tourism has become an increasingly important economic driver. Many visitors come to Piera to explore its local wineries and enjoy wine tastings. Olive oil production is another traditional industry, and local farms offer high-quality, artisanal products.
Tourism is also a growing sector in Piera, as more visitors are drawn to its scenic countryside, historical landmarks, and traditional Catalan culture. The town’s proximity to Barcelona makes it a convenient destination for tourists who want to experience rural Catalonia while staying within reach of the city. Local businesses such as restaurants, cafes, and boutique hotels have flourished in recent years to accommodate the increasing number of visitors.
While Piera maintains its agricultural roots, the town has embraced modernity, and several small businesses in the service and retail sectors contribute to the local economy. Its tranquil setting, combined with modern amenities, makes it an attractive option for event organizers looking for venues in a peaceful, scenic environment.