The economy of Vilassar de Mar has traditionally revolved around fishing and agriculture, particularly the cultivation of flowers and ornamental plants, which remain an important part of the town’s identity today. In recent years, tourism has become a key driver of the local economy, with the town attracting both domestic and international visitors who come to enjoy its beaches, festivals, and cultural heritage.
Local craftsmanship is also prominent, with a variety of artisanal products available in the town’s markets. Vilassar de Mar is known for its pottery, hand-crafted jewelry, and other artisanal goods, which can be found in local shops and at craft fairs. The town’s economy benefits from its proximity to Barcelona, with many residents commuting to the city for work while enjoying the peaceful lifestyle of their coastal home.