Vilafranca del Penedès has a population of around 40,000 people, making it a medium-sized city with a close-knit community atmosphere. The majority of the population is of Catalan origin, and Catalan is widely spoken alongside Spanish. The city has seen steady population growth in recent years, driven by its thriving wine industry and increasing popularity as a tourist destination.
Vilafranca is also home to a small but growing international community, drawn by the city’s quality of life and proximity to Barcelona. This blend of local and international residents creates a vibrant, diverse atmosphere in the city.