In recent years, Lloret de Mar has invested heavily in improving its infrastructure to cater to both tourists and event organizers. This includes upgrades to roads, public spaces, and cultural sites, making the city even more appealing for large-scale events. The city has also focused on sustainability, with initiatives to preserve its natural environment and promote eco-friendly tourism.
Urban renewal projects have seen the modernization of many parts of the city, with new pedestrian areas, bike lanes, and green spaces enhancing its appeal for both locals and visitors. Additionally, cultural initiatives aimed at revitalizing Lloret’s historic landmarks and expanding its art and cultural offerings have gained momentum.
Lloret de Mar is also exploring new ways to attract event tourism, with plans to expand its event venues and attract international conferences and festivals. The city’s blend of natural beauty, modern amenities, and cultural richness ensures that it remains a dynamic and evolving destination for both leisure and business travelers.