Tourism is by far the largest economic driver in Lloret de Mar. As one of the Costa Brava’s premier tourist destinations, it attracts millions of visitors every year, fueling local businesses such as hotels, restaurants, and retail. The hospitality industry is highly developed, catering to a wide range of tourists from budget travelers to luxury seekers, and offering a variety of accommodations, from beachfront resorts to boutique hotels.
Apart from tourism, Lloret de Mar maintains a smaller but significant fishing industry, taking advantage of its coastal position. Agriculture also plays a role in the local economy, with olive groves, vineyards, and fruit farms in the nearby countryside producing traditional Catalan products. Local crafts and businesses thrive in the city, especially those focused on souvenir production, catering to the ever-growing tourist market.
Unique local products include olive oil, wine, and other regional specialties, which can be purchased in the many markets or local artisan shops. Over the past few decades, the city has also seen growth in its event and conference tourism industry, with new venues and services designed specifically to cater to business travelers and event organizers.