Salou has a population of around 26,000 people, though this number swells considerably during the summer months due to the influx of tourists. The city is characterized by a diverse demographic mix, with many international residents, particularly from the United Kingdom, France, and Germany, attracted by the coastal lifestyle and tourism opportunities. The local Catalonian population is known for its strong cultural identity, with Catalan and Spanish both widely spoken.
The city has seen steady population growth over the years, driven by its flourishing tourism industry and appeal as a holiday destination. Salou’s demographics skew towards a younger population during the high season, with families, couples, and adventure-seekers making up the bulk of its visitors.