Mérida’s economy is primarily driven by tourism, thanks to its status as a major historical and cultural destination. The city attracts thousands of visitors each year, drawn by its Roman monuments and cultural festivals. Tourism-related services, such as hotels, restaurants, and guided tours, form a significant part of the local economy.
Agriculture also plays a crucial role in the region’s economy, with olive oil, wine, and Iberian ham being some of the key products from the surrounding areas. The fertile lands around Mérida are ideal for growing crops such as cereals, fruits, and vegetables, and the city’s markets are filled with fresh local produce. Craftsmanship is another important sector, particularly in the production of traditional ceramic and textile goods, often inspired by ancient Roman designs.
While Mérida is not as industrialized as other Spanish cities, it has a growing service sector, particularly in education, government, and administrative services. Its status as the capital of Extremadura makes it a hub for regional government and public administration, which also helps drive local employment and economic activity.