The economy of Villanueva de la Serena is primarily driven by agriculture, with the surrounding fertile plains producing olive oil, cereals, fruits, and vegetables. The city is an important agricultural hub in Extremadura, contributing significantly to Spain’s food production. The food processing industry is also a major player in the local economy, with several businesses specializing in the production and export of high-quality olive oil and processed foods.
In addition to agriculture, Villanueva de la Serena has seen growth in its services and retail sectors. The city is home to various small businesses and shops that cater to both locals and visitors. Another significant contributor to the local economy is tourism, driven by the city’s cultural attractions, festivals, and historical sites.