Villanueva de la Serena has a population of approximately 25,000 residents, making it a moderately sized city in the region of Extremadura. The population is predominantly Spanish, with a strong local identity shaped by centuries of history and tradition. However, like much of Spain, the city has seen an increasing number of international residents and visitors, contributing to a growing diversity in its demographic makeup.
The city’s population has been relatively stable in recent years, with a mix of young families, professionals, and retirees who enjoy the city’s quality of life. The sense of community is strong, and the local festivals and traditions reflect the importance of family and social connections.