Plasencia’s economy is rooted in agriculture, with the surrounding fertile lands of the Jerte Valley being known for cherry production. The city’s annual Cherry Festival celebrates this, attracting visitors to sample the region’s fresh produce. Livestock farming and olive oil production also play significant roles in the local economy.
In recent years, tourism has become a growing industry, thanks to the city’s rich history, natural beauty, and proximity to national parks. Many visitors come to enjoy rural tourism experiences, including farm stays and vineyard tours. Additionally, the local food and wine industry thrives, with traditional restaurants and markets showcasing the best of the region’s culinary heritage.
Another key economic driver is the city’s historical and cultural significance, which attracts both domestic and international visitors, particularly during festival seasons and for historical tours.