The economy of Trujillo is primarily driven by agriculture, with olive oil and wine production playing significant roles. The surrounding fertile land allows for high-quality produce, and the city is known for its exceptional cheeses, particularly those made from sheep’s milk. The National Cheese Festival held annually attracts cheese producers and gourmands from across Spain, further promoting Trujillo’s status as a gastronomic hub.
Tourism has grown to be a key industry in recent years, with the city capitalizing on its rich history, culture, and natural surroundings. Rural tourism is also on the rise, with visitors seeking out the peace and beauty of the Extremaduran countryside. Small local businesses, such as artisanal crafts and traditional product stores, are thriving as part of this trend.
Cultural and historical heritage tourism plays a vital role in Trujillo’s economy, drawing both Spanish and international visitors to its festivals, historical sites, and monuments. The local hospitality industry, including hotels, guesthouses, and restaurants, has also grown to support this influx of visitors.