The economy of Lardero is closely tied to agriculture, particularly viticulture. La Rioja is world-famous for its wine production, and Lardero is no exception. Many of the vineyards in the surrounding area contribute to the production of Rioja wines, which are celebrated internationally. Wine production is not just an economic driver but a central aspect of the town’s cultural identity, with many local businesses revolving around viticulture, wine tours, and wine-related events.
Apart from wine, the town also supports a variety of agricultural activities, including the cultivation of grains, olives, and vegetables. Lardero has seen some growth in tourism in recent years, thanks to its location near Logroño and its picturesque setting within the Rioja region. The town also benefits from its proximity to the capital city, as many residents work in Logroño and contribute to the local economy through commerce and services.
New industries related to rural tourism and agrotourism have also started to emerge, as more visitors seek to experience the region’s natural beauty and traditional way of life.