The economy of Villamediana de Iregua is primarily driven by agriculture, with the wine industry at its core. As part of the La Rioja wine region, many of the local vineyards contribute to the production of world-renowned wines that are exported across the globe. In addition to wine, other agricultural products such as olives, vegetables, and grains are important contributors to the local economy.
Tourism has also become a significant economic driver in recent years, with visitors flocking to the region to experience the wine culture, natural beauty, and historical landmarks. The hospitality industry, including hotels, restaurants, and guided tours, has flourished in response to this demand. Local artisans and small businesses also play a role in the town’s economy, offering handmade crafts, local delicacies, and wine-related products.
The proximity to Logroño ensures that Villamediana benefits from economic activity in the larger urban area, while still maintaining its identity as a peaceful, agriculturally-focused community.