Villamediana de Iregua has a rich history that dates back to Roman times, with the area playing an important role in the region’s agricultural development, particularly in wine production. Its name reflects its heritage, with “Villamediana” indicating a medieval settlement and “Iregua” referencing the river that flows nearby, which has been crucial to the town’s development over the centuries.
Throughout its history, the town has been influenced by various cultures, including the Romans, Visigoths, and Moors, each leaving a mark on its architecture and local customs. The Christian reconquest in the Middle Ages led to the establishment of the town as a significant agricultural center, particularly for wine and olive oil production.
Culturally, Villamediana de Iregua is closely tied to the wine industry, and many of its festivals and traditions revolve around the harvest season. The annual wine festival, celebrated in the nearby city of Logroño, draws thousands of visitors, but Villamediana itself hosts smaller, more intimate events that showcase local products, traditional dances, and community celebrations. The town is also known for its religious processions and local fiestas, which bring together families and visitors for days of lively festivities.