Villamediana de Iregua is a small but growing town with a population of just over 7,000 residents. The town has experienced steady growth in recent years, thanks in part to its proximity to Logroño and the increasing popularity of La Rioja as a tourist destination. The population is primarily Spanish, with a mix of young families, retirees, and individuals working in agriculture, tourism, and nearby urban centers.
The town is known for its friendly, close-knit community, where traditional values and rural lifestyles are balanced with modern amenities and a growing influx of visitors. The local demographic is a mix of age groups, with many young professionals and families moving to Villamediana for its quality of life, peaceful environment, and access to larger cities like Logroño.