El Molar has recently seen a surge in interest in rural tourism, with more visitors choosing to explore Spain’s smaller towns and countryside. In response, the town has made efforts to improve its infrastructure, including upgrading local roads and improving public spaces to enhance the visitor experience. There are also ongoing efforts to preserve the town’s historic cave dwellings, with some being converted into unique restaurants and accommodations that maintain their traditional charm while offering modern comforts.
The local government has been promoting eco-friendly tourism initiatives, encouraging visitors to explore the natural beauty of the region through sustainable practices such as hiking, cycling, and birdwatching. Additionally, there has been an increase in cultural initiatives, with new festivals and events being introduced to celebrate the town’s agricultural and historical heritage.