In recent years, Hoyo de Manzanares has seen a wave of new developments focused on sustainability and preserving the natural environment. The local government has invested in infrastructure improvements, including enhancing the town’s public spaces and expanding hiking and cycling paths to promote eco-tourism. There is also a strong emphasis on promoting local businesses, particularly in the agricultural and hospitality sectors, as part of efforts to boost the town’s economy.
Culturally, Hoyo de Manzanares has become a hub for artists and creatives, with new galleries and studios opening in the town. These initiatives aim to attract more visitors and position the town as a center for culture and nature-based tourism. Future plans include further developing the town’s event hosting capabilities, with upgrades to venues and additional marketing efforts aimed at attracting international visitors.