The economy of Bullas is heavily based on agriculture, with viticulture playing a leading role. The Bullas wine region is renowned for its production of high-quality wines, particularly reds made from the Monastrell grape variety. Wine production not only sustains the local economy but also drives tourism, with the Wine Route attracting thousands of visitors each year.
In addition to wine, Bullas also has a strong agricultural tradition in olive oil production and fruit cultivation. The region is known for its artisanal products, including olive oil, honey, and traditional crafts, which are sold in local markets and exported beyond the region. Tourism is another growing sector, with many visitors coming to enjoy the town’s natural beauty, cultural events, and food and wine experiences.