Bullas has a rich historical background that stretches back to Roman times, though it was during the Moorish occupation of Spain that the town began to take shape. Following the Christian Reconquista in the 13th century, Bullas grew into an agricultural hub, with a focus on viticulture and olive cultivation, traditions that continue to this day. The town’s history is reflected in its well-preserved architecture, including medieval churches and Moorish-influenced buildings.
Culturally, Bullas is deeply rooted in its agricultural heritage, particularly its wine production. The town is part of the Bullas Wine Route, a key attraction that allows visitors to explore local wineries and taste the region’s famous wines. Traditional festivals, such as the Fiestas Patronales in honor of the town’s patron saint, and the annual Wine Festival in October, celebrate Bullas’ cultural heritage and draw visitors from across the region. Bullas also has a strong tradition of crafts and local products, with markets and fairs offering handmade goods that reflect the town’s cultural diversity.