Bullas has a population of around 12,000 residents, giving it the feel of a close-knit community. The town’s population is predominantly Spanish, though there is a small, growing number of expatriates, particularly from other European countries. The town’s population is fairly balanced in terms of age groups, with both young families and older generations contributing to its vibrant community life. Bullas has seen gradual growth in recent years, thanks in part to its rising profile as a wine tourism destination.