Cieza is currently undergoing several urban renewal projects aimed at improving infrastructure and enhancing its appeal as a tourist destination. The city has invested in modernizing its public spaces, including the renovation of the Paseo Ribereño, which now features better facilities for walkers and cyclists. The local government has also promoted initiatives to preserve the Medina Siyâsa archaeological site and improve access for tourists.
Cieza is positioning itself as a sustainable tourism destination, with a focus on eco-friendly practices and the promotion of its natural and cultural heritage. There has been increased interest in rural tourism, with many visitors drawn to the city’s natural parks and outdoor activities. These developments are helping to put Cieza on the map as an attractive destination for both tourists and event organizers looking for a unique, culturally rich location.