Cieza’s economy is predominantly driven by agriculture, with the fertile soil and favorable climate making it a prime location for growing a variety of fruits and vegetables. The city is particularly famous for its peach production, which is celebrated annually during the Floración. The peaches of Cieza are renowned for their quality and are exported both nationally and internationally.
Beyond agriculture, Cieza has a growing tourism sector, driven by its natural attractions and cultural events. The city’s strategic location, near major cities like Murcia and the Costa Cálida, has also helped attract investments in logistics and small manufacturing industries. In recent years, Cieza has worked to diversify its economy, focusing on promoting sustainable tourism and leveraging its rich cultural and historical heritage.
Local artisans also play a role in Cieza’s economy, with crafts such as pottery and olive oil production adding to the region’s unique economic landscape. The city’s food products, particularly olive oil, honey, and wines, are highly sought after, contributing to both local pride and economic growth.