The economy of Fortuna is largely driven by tourism, particularly wellness and spa tourism due to its famous thermal springs. The Baños de Fortuna, known for their therapeutic properties, attract visitors from all over Spain and abroad, supporting a thriving hospitality industry. Hotels, spas, and wellness centers are significant contributors to the local economy, catering to tourists seeking relaxation and rejuvenation.
Agriculture also plays a crucial role in Fortuna’s economy, with the surrounding fertile lands producing olives, almonds, citrus fruits, and other Mediterranean crops. These products are not only consumed locally but are also exported, supporting the region’s agricultural sector. In addition, local businesses and artisan crafts, such as handmade ceramics and textiles, reflect the area’s cultural heritage and contribute to the city’s economic diversity.
In recent years, there has been a growing interest in developing the city as a destination for cultural tourism and outdoor events, leveraging its rich history, beautiful landscapes, and mild climate. This shift is encouraging new investment in infrastructure, further boosting Fortuna’s economic prospects.