Jumilla is undergoing a period of modernization, with several infrastructure projects aimed at improving accessibility and enhancing the visitor experience. Investments in road networks and public spaces have made it easier for visitors to explore the city and surrounding areas. The city is also expanding its offerings in sustainable tourism, with eco-friendly vineyard tours and nature reserves becoming popular attractions.
Culturally, Jumilla is focusing on preserving its heritage while embracing new initiatives. The local government has been actively promoting the city as a key destination for wine tourism and cultural festivals, with increased support for the annual Fiestas de la Vendimia and other traditional events. New initiatives in wine tourism, such as interactive vineyard experiences and modern tasting rooms, are enhancing the visitor experience while highlighting the city’s rich wine-making heritage.