Jumilla has a population of around 25,000 people, making it a small but vibrant community. The city has a relatively diverse demographic mix, with a strong presence of both older generations who maintain traditional customs and younger people who bring a modern perspective to the city’s culture. Jumilla’s population has seen steady growth in recent years, thanks in part to its booming wine industry and increasing tourism.
The city’s demographic is largely Spanish, though there is a growing international community, particularly of people involved in the wine and agricultural sectors. Jumilla is known for its strong sense of community, with local festivals and events bringing together people of all ages and backgrounds.