Lorca’s economy is largely driven by agriculture, reflecting its rich soil and favorable climate. The region is known for the production of crops such as vegetables, fruits, and especially olives and grapes. Wine production is a key industry in the area, and local wineries offer tastings and tours that showcase the unique flavors of Murcia’s vineyards.
Another important sector is tourism, thanks to Lorca’s historical significance and cultural attractions. The city has invested heavily in restoring its historical buildings and promoting its festivals, making it a prime destination for both domestic and international tourists. Events like Semana Santa and the Feria de Lorca draw thousands of visitors annually, boosting the local economy.
Lorca is also a hub for small-scale artisanal crafts, including pottery and textiles, which are often sold in local markets. These unique, handmade products attract tourists seeking authentic souvenirs and provide a livelihood for many local artisans.