Totana’s economy is primarily driven by agriculture, with the city benefiting from its fertile soil and favorable climate. The area is known for its production of fruits and vegetables, particularly olives, almonds, and citrus fruits. These products are not only a staple of the local diet but also an important part of the regional export market, contributing significantly to the local economy.
Pottery is another key industry in Totana, with the city being one of the most important pottery centers in Spain. The craftsmanship has been passed down through generations, and today, the city’s workshops continue to produce high-quality ceramics, which are sought after by both locals and tourists. The pottery industry adds a distinctive cultural flavor to Totana’s economy and is a popular draw for visitors looking to purchase unique, handcrafted souvenirs.
Tourism is increasingly becoming a vital part of Totana’s economy as well. With its rich history, natural beauty, and growing number of events and festivals, the city has positioned itself as an attractive destination for both national and international visitors.