Yecla is situated in the northeastern part of the Region of Murcia, near the border with the Valencian Community. It lies inland, surrounded by rolling hills and a landscape rich in vineyards, olive trees, and almond groves. The Sierra de Salinas mountain range forms a scenic backdrop to the city, adding to its natural beauty. While not coastal, Yecla is close to major cities such as Murcia (about 90 km away) and Alicante (around 100 km), making it accessible for both domestic and international visitors.
The climate in Yecla is typically Mediterranean, with hot, dry summers and mild, cool winters. The best time to visit is during the spring (April to June) and autumn (September to November), when temperatures are more moderate and outdoor activities are highly enjoyable. However, for wine enthusiasts, the harvest season in late summer and early autumn is an excellent time to visit, with the vineyards in full bloom and numerous wine-tasting events taking place.
Due to its inland position, Yecla enjoys a distinct microclimate, which makes it ideal for cultivating grapes. The dry air and the protection provided by the surrounding mountains contribute to the quality of its local wine production, enhancing its appeal to wine tourism.