Pamplona’s economy is driven by a mix of industries, with a strong emphasis on the services sector, tourism, and renewable energy. The city’s strategic location along the Camino de Santiago ensures a steady stream of tourists, contributing significantly to local businesses such as hotels, restaurants, and shops. Additionally, the annual San Fermín Festival is a major economic driver, attracting international visitors and media attention.
Navarre, and Pamplona in particular, is a leader in renewable energy, especially wind power. The region has invested heavily in green technology, making it a hub for innovation and sustainability in Spain. Manufacturing, particularly automotive, also plays an important role in the local economy, with multinational companies like Volkswagen maintaining a significant presence in the area.
Pamplona’s economy also benefits from its agricultural products, with local wines, cheeses, and vegetables being popular both within and outside of Spain. The city’s well-balanced economy makes it an attractive destination for business events and conferences.