Tafalla’s economy is historically rooted in agriculture, with the fertile plains around the city being ideal for growing cereals, olives, and vineyards that produce some of the region’s finest wines. In recent decades, the city has diversified its economy to include food processing, manufacturing, and small-scale industry, helping it remain a vibrant economic hub in Navarre.
Local products such as wine, olive oil, and artisanal cheese are highly valued, and visitors can find many opportunities to sample these at local markets and specialty shops. The wine industry, in particular, plays a significant role in the local economy, with vineyards and bodegas in the surrounding area producing some of Spain’s renowned wines, including those from the nearby Navarra and Rioja regions.
Tourism is also a growing sector in Tafalla, with its historical landmarks, cultural festivals, and proximity to natural attractions drawing more visitors each year. The city’s local businesses cater to both visitors and residents, offering a variety of traditional crafts, goods, and services that reflect the region’s rich cultural heritage.