Pola de Laviana is home to a population of around 13,000 residents, with the majority of its inhabitants engaged in local industries such as agriculture, tourism, and small-scale manufacturing. The population has remained relatively stable in recent years, with some demographic shifts as younger residents move to larger cities for education and work. However, many families have strong ties to the land and the community, contributing to a deeply rooted local culture.
The town is predominantly Spanish-speaking, but Asturian is also spoken and preserved through local cultural initiatives. The community is known for its strong sense of tradition and hospitality, welcoming visitors and newcomers alike. There has been a small but growing trend of international visitors and residents, particularly those attracted to the town’s outdoor activities and tranquil lifestyle.