Villaviciosa is undergoing several initiatives aimed at improving infrastructure and promoting sustainable tourism. The town has invested in the conservation of its natural surroundings, particularly the Villaviciosa Estuary, ensuring that it remains a protected space for wildlife and visitors alike. Additionally, efforts are being made to modernize the town’s public spaces and transport connections to attract more tourists while preserving its traditional charm.
There is also a growing interest in eco-tourism and outdoor activities, with more hiking and cycling routes being developed. Local businesses are embracing sustainable practices, particularly in the food and hospitality sectors, where the focus is on locally sourced products and reducing environmental impact. These developments are positioning Villaviciosa as an attractive destination for visitors seeking an authentic yet environmentally conscious travel experience.