The economy of Villaviciosa is primarily driven by agriculture, tourism, and cider production. The fertile lands around the town are ideal for growing apples, the key ingredient for its world-famous cider, and Villaviciosa has become synonymous with this traditional drink. The town is home to many cider houses, or “llagares,” where visitors can sample freshly made cider and learn about the production process. The cider industry not only supports local agriculture but also draws thousands of tourists each year, especially during the annual cider festival.
In addition to cider production, the town benefits from a thriving tourism industry, thanks to its natural beauty, historical sites, and cultural events. Many visitors come to Villaviciosa to enjoy its beaches, hiking trails, and nature reserves. The service sector, including restaurants, hotels, and shops, has flourished in response to this growing tourism.
Villaviciosa’s economy also relies on fishing, small-scale manufacturing, and artisanal crafts. The town is known for its high-quality dairy products, seafood, and artisanal cheeses, which are prized both locally and throughout Spain.